Between Oct 31, 2025 and Oct 27, 2026, Inlet Mechanical, an HVAC, plumbing and mechanical contractor in Melbourne, Brevard County (Space Coast), Florida, received 158 qualified leads from search through ROM Florida’s SEO program, 11 of them from AI search, and calls from its Google listing rose from 59 to 93 (+58%) over the latest 13 weeks compared with a year earlier. Google clicks grew from 323 to 775 (+140%) in Aug–Oct compared with the same months of 2025. Inlet serves homeowners and commercial customers in Melbourne, Palm Bay, Rockledge, Cocoa and nearby cities.
The starting point was a site with 320 published blog posts, many overlapping and off-topic, and service and city pages competing for the same searches. Homeowners were also starting to ask ChatGPT who to call, so Inlet needed to be easy to find on Google, easy for AI tools to read, and tracked so we could see which calls and forms came from each.
Results at a glance
Leads from search
| Month | Qualified leads |
|---|---|
| Nov '25 | 9 |
| Dec '25 | 9 |
| Jan '26 | 16 |
| Feb '26 | 8 |
| Mar '26 | 14 |
| Apr '26 | 11 |
| May '26 | 19 |
| Jun '26 | 14 |
| Jul '26 | 14 |
| Aug '26 | 17 |
| Sep '26 | 14 |
| Oct '26* | 12 |
Qualified = a new customer asking about a service the business offers. Spam, duplicates, repeat callers, paid ads, sales pitches, job seekers, wrong numbers and existing customers are removed. Source: ROM Florida call and form tracking, sorted lead by lead. Tracking began Oct 31, 2025 (1 qualified lead that day is in the total, not the chart).
Aug 2025–Oct 2026 · Google Search Console
| Month | Google clicks |
|---|---|
| Aug '25 | 83 |
| Sep '25 | 91 |
| Oct '25 | 149 |
| Nov '25 | 213 |
| Dec '25 | 422 |
| Jan '26 | 751 |
| Feb '26 | 468 |
| Mar '26 | 471 |
| Apr '26 | 556 |
| May '26 | 497 |
| Jun '26 | 411 |
| Jul '26 | 367 |
| Aug '26 | 271 |
| Sep '26 | 264 |
| Oct '26 | 240 |
Clicks peaked in January 2026 and have eased since, while leads held steady. Aug–Oct 2026 is still 2.4 times Aug–Oct 2025.
Oct 31, 2025–Oct 27, 2026 · 158 in total
Aug–Oct 2025 vs Aug–Oct 2026 · further right is higher on Google
Source: Google Search Console. Averages across every search the site appeared for.
Since March 2025, our work has centred on cleaner content, useful tools, easier calling and consistent local listings.
| Measure | Before | After | Change |
|---|---|---|---|
| Qualified search leads per quarter | 38 (Jan–Mar) | 45 (Jul–Sep) | ▲ +18% |
| Calls from the Google listing (13 weeks) | 59 | 93 | ▲ +58% |
| Qualified leads from AI search | — | 11 | Nov 2025–Oct 2026 |
| Google clicks (Aug–Oct, YoY) | 323 | 775 | ▲ +140% |
| Google impressions (Aug–Oct, YoY) | 115,491 | 221,912 | ▲ +92% |
| Avg. Google position, mobile (Aug–Oct, YoY) | 27.4 | 23.5 | ▲ 3.9 places higher |
| Avg. Google position, desktop (Aug–Oct, YoY) | 32.8 | 29.9 | ▲ 2.9 places higher |
Lead results
Sources: qualified leads come from ROM Florida call and form tracking, sorted lead by lead, tracked since Oct 31, 2025. Google listing calls are call-button taps on the Google Business Profile, 13 weeks to Oct 27, 2026 vs the same weeks of 2025. Clicks, impressions and position are from Google Search Console (inletfl.com), Aug 1–Oct 31, 2025 vs the same months of 2026. Clicks peaked in January 2026 and have eased since, while qualified leads held steady at about 13 a month.
What’s next: we are turning that visibility into more phone calls by strengthening Google Maps presence in Palm Bay and Melbourne and adding customer reviews.
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