From Dec 11, 2025 to Oct 27, 2026, Furnace King Home Services, an HVAC and plumbing company in Mississauga, Ontario, received 483 qualified leads from search, about 46 a month, and its Google clicks grew from 717 to 2,015 (+181%) in Aug–Oct compared with the same months of 2025. ROM Florida has run its SEO since March 2023, and its average mobile position on Google moved from 43.9 to 18.9.
Heating and cooling is a crowded local search category in the Greater Toronto Area. A year earlier Furnace King averaged page four or five on Google and was shown 192,416 times for only 717 clicks. Its site was also slow on phones, where homeowners open pages in a furnace emergency.
Results at a glance
Leads from search
| Month | Qualified leads |
|---|---|
| Jan '26 | 54 |
| Feb '26 | 30 |
| Mar '26 | 32 |
| Apr '26 | 29 |
| May '26 | 47 |
| Jun '26 | 50 |
| Jul '26 | 73 |
| Aug '26 | 31 |
| Sep '26 | 63 |
| Oct '26* | 51 |
Qualified = a new customer asking about a service the business offers. Spam, duplicates, repeat callers, paid ads, sales pitches, job seekers, wrong numbers and existing customers are removed. Source: ROM Florida call and form tracking, sorted lead by lead. Tracking began Dec 11, 2025 (23 qualified leads that December are in the total, not the chart). Heating and cooling demand is seasonal.
Aug 2025–Oct 2026 · Google Search Console
| Month | Google clicks |
|---|---|
| Aug '25 | 177 |
| Sep '25 | 242 |
| Oct '25 | 298 |
| Nov '25 | 302 |
| Dec '25 | 306 |
| Jan '26 | 365 |
| Feb '26 | 321 |
| Mar '26 | 481 |
| Apr '26 | 588 |
| May '26 | 789 |
| Jun '26 | 800 |
| Jul '26 | 905 |
| Aug '26 | 559 |
| Sep '26 | 610 |
| Oct '26 | 846 |
Dec 11, 2025–Oct 27, 2026 · 483 in total
Aug–Oct 2025 vs Aug–Oct 2026 · further right is higher on Google
Source: Google Search Console. Averages across every search the site appeared for.
Since March 2023 our team has worked on Furnace King’s search visibility, site and lead tracking. Recent work includes:
| Measure | Before | After | Change |
|---|---|---|---|
| Qualified search leads per quarter | 116 (Jan–Mar) | 167 (Jul–Sep) | ▲ +44% |
| Qualified leads from AI search | — | 24 | Dec 2025–Oct 2026 |
| Google clicks | 717 | 2,015 | ▲ +181% |
| Times shown in Google results | 192,416 | 578,936 | ▲ 3.0x |
| Average position, mobile | 43.9 | 18.9 | ▲ 25 places higher |
| Average position, desktop | 38.3 | 22.9 | ▲ 15.4 places higher |
| Clicks not using the company name* | 94 | 239 | ▲ +154% |
Lead results
Sources: qualified leads come from ROM Florida call and form tracking, sorted lead by lead; tracking began Dec 11, 2025, so there is no year-earlier lead count, and heating and cooling demand is seasonal. Clicks, impressions and position are from Google Search Console (furnaceking.ca), Aug 1–Oct 31, 2025 vs the same months of 2026. *Clicks not using the company name compare the 13 weeks to Oct 27 with the same weeks in 2025 (ROM Florida weekly search check). The site rebuild went live on Oct 15, inside the 2026 window, so part of the gain may come from the faster site.
What’s next: turning this traffic into more calls and quote requests by strengthening the heat pump, air conditioning and furnace installation pages, and measuring the three new city pages over their first 90 days.
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