Between Aug–Oct 2025 and Aug–Oct 2026, Tony’s Flooring Centre, a flooring showroom in Etobicoke, Ontario, went from 11 to 20 website quote requests from new customers (+82%), while ROM Florida’s SEO program grew its Google search clicks from 302 to 1,085 (+259%). Of the 42 new-customer quote requests since May 2026, when the site began recording each visitor’s source, 31 (74%) came from Google search and Maps. The team has worked on its SEO since December 2022.
Tony’s serves Toronto and Etobicoke from its Royal York Rd showroom, but new customers were not finding the website. Key pages such as solid hardwood and flooring delivery had roughly 110 words each, and on mobile the site appeared around page four or five of Google on average.
Results at a glance
Leads from the website
| Month | Quote requests |
|---|---|
| Aug '25 | 3 |
| Sep '25 | 2 |
| Oct '25 | 6 |
| Nov '25 | 2 |
| Dec '25 | 2 |
| Jan '26 | 1 |
| Feb '26 | 5 |
| Mar '26 | 4 |
| Apr '26 | 7 |
| May '26 | 4 |
| Jun '26 | 10 |
| Jul '26 | 8 |
| Aug '26 | 5 |
| Sep '26 | 7 |
| Oct '26 | 8 |
Website forms stored on tonysflooring.ca, any source, sorted one by one: spam, sales pitches and existing customers removed. Phone call tracking started on Oct 16, 2026, so calls are not in this chart yet. The numbers are small, so month-to-month swings are normal.
Aug 2025–Oct 2026 · Google Search Console
| Month | Google clicks |
|---|---|
| Aug '25 | 104 |
| Sep '25 | 91 |
| Oct '25 | 107 |
| Nov '25 | 110 |
| Dec '25 | 113 |
| Jan '26 | 155 |
| Feb '26 | 199 |
| Mar '26 | 402 |
| Apr '26 | 417 |
| May '26 | 389 |
| Jun '26 | 373 |
| Jul '26 | 420 |
| Aug '26 | 412 |
| Sep '26 | 341 |
| Oct '26 | 332 |
May–Oct 2026 · 42 in total
The website began recording each visitor's source in May 2026.
Aug–Oct 2025 vs Aug–Oct 2026 · further right is higher on Google
Source: Google Search Console. Averages across every search the site appeared for.
Our work built out the site’s pages and fixed its Google listing.
| Measure | Before | After | Change |
|---|---|---|---|
| Website quote requests from new customers (Aug–Oct) | 11 | 20 | ▲ +82% |
| Google clicks (Aug–Oct) | 302 | 1,085 | ▲ +259% |
| Google impressions (Aug–Oct) | 125,032 | 185,583 | ▲ +48% |
| Average position, mobile (Aug–Oct) | 39.8 | 11.1 | ▲ 28.7 places higher |
| Average position, desktop (Aug–Oct) | 50.9 | 23.6 | ▲ 27.3 places higher |
| Clicks without the company name (13 weeks to Oct 27) | 231 | 1,019 | ▲ +341% |
Lead results
Sources: website quote requests are forms stored on tonysflooring.ca from any source, sorted one by one with spam, sales pitches and existing customers removed, Aug 1–Oct 31, 2025 vs the same months of 2026; phone call tracking started on Oct 16, 2026, so calls are not counted yet. Clicks, impressions and position are from Google Search Console for tonysflooring.ca, same months; clicks without the company name are from ROM Florida's weekly search check, 13 weeks ending Oct 27, 2026 vs the same weeks in 2025. Results describe one business over one period and vary by business and market.
What’s next: more Toronto-area shoppers are finding Tony’s, so the focus now is turning those visits into calls, quotes and showroom visits, with tracked call and form results reported as they build up.
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