From December 2025 to October 2026, FemRenew, a women’s health clinic in Toronto, Ontario, received 185 qualified leads from search, rising from about 9 a month in Dec–Feb to about 20 a month since March, while Google clicks grew from 1,232 to 3,222 (+162%) in Aug–Oct compared with the same months of 2025. ROM Florida has run its SEO since July 2023.
Women search these topics privately, in many different words, and want to know who is behind the answer. FemRenew had a large library of articles, but Google struggled to read the site as one clear picture: many articles overlapped, 252 pages had no links pointing to them, and the desktop average position was 38.7.
Results at a glance
Leads from search
| Month | Qualified leads |
|---|---|
| Dec '25 | 9 |
| Jan '26 | 10 |
| Feb '26 | 9 |
| Mar '26 | 20 |
| Apr '26 | 23 |
| May '26 | 21 |
| Jun '26 | 21 |
| Jul '26 | 16 |
| Aug '26 | 14 |
| Sep '26 | 21 |
| Oct '26* | 21 |
Qualified = a new customer asking about a service the business offers. Spam, duplicates, repeat callers, paid ads, sales pitches, job seekers, wrong numbers and existing customers are removed. Source: ROM Florida call and form tracking, sorted lead by lead. Tracking began Dec 3, 2025. Apr–Jun was the strongest quarter so far (65), and Jul–Sep brought 51.
Aug 2025–Oct 2026 · Google Search Console
| Month | Google clicks |
|---|---|
| Aug '25 | 388 |
| Sep '25 | 410 |
| Oct '25 | 434 |
| Nov '25 | 388 |
| Dec '25 | 452 |
| Jan '26 | 744 |
| Feb '26 | 971 |
| Mar '26 | 1,064 |
| Apr '26 | 1,063 |
| May '26 | 1,074 |
| Jun '26 | 1,231 |
| Jul '26 | 1,096 |
| Aug '26 | 1,254 |
| Sep '26 | 996 |
| Oct '26 | 972 |
Dec 3, 2025–Oct 27, 2026 · 185 in total
The Google listing only got its own tracked number in October 2026.
Aug–Oct 2025 vs Aug–Oct 2026 · further right is higher on Google
Source: Google Search Console. Averages across every search the site appeared for.
Our team has run FemRenew’s SEO since July 2023. Recent work includes:
| Measure | Before | After | Change |
|---|---|---|---|
| Qualified search leads per quarter | 39 (Jan–Mar) | 51 (Jul–Sep) | ▲ +31% |
| Qualified leads from AI search | — | 11 | Dec 2025–Oct 2026 |
| Google clicks (Aug–Oct) | 1,232 | 3,222 | ▲ +162% |
| Times shown in Google (Aug–Oct) | 141,367 | 384,491 | ▲ 2.7x |
| Clicks without the clinic's name (13 weeks to Oct 27) | 1,186 | 3,155 | ▲ +166% |
| Desktop average position (Aug–Oct) | 38.7 | 19.2 | ▲ 19.5 places higher |
Lead results
Sources: qualified leads come from ROM Florida call and form tracking, sorted lead by lead; tracking began Dec 3, 2025, so there is no year-earlier lead count. Apr–Jun was the strongest quarter so far, with 65 qualified leads. Google Search Console for femrenew.ca for clicks, impressions and position, comparing Aug 1–Oct 31, 2026 with the same months of 2025. Clicks without the clinic's name are from ROM Florida's weekly SEO check. Mobile average position held near the top of page one (6.4 → 7.7).
What’s next: turning visibility into more inquiries. We are improving mobile speed on the main pages and tightening the pages that answer cost and consultation questions.
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