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PROJECT CLIENT

FemRenew

FemRenew logo
CLIENT DETAIL
OVERVIEW

From December 2025 to October 2026, FemRenew, a women’s health clinic in Toronto, Ontario, received 185 qualified leads from search, rising from about 9 a month in Dec–Feb to about 20 a month since March, while Google clicks grew from 1,232 to 3,222 (+162%) in Aug–Oct compared with the same months of 2025. ROM Florida has run its SEO since July 2023.

Women search these topics privately, in many different words, and want to know who is behind the answer. FemRenew had a large library of articles, but Google struggled to read the site as one clear picture: many articles overlapped, 252 pages had no links pointing to them, and the desktop average position was 38.7.

FemRenew website on a phone

Results at a glance

The leads and the search growth behind them

Leads from search

185
qualified leads from search, Dec 2025–Oct 2026
From about 9 a month in Dec–Feb to about 20 a month since March

Qualified search leads per month

0102030
Dec
Jan
Feb
Mar
23Apr
May
Jun
Jul
Aug
Sep
21Oct*
Full month*Oct 1–27 only
See the numbers
MonthQualified leads
Dec '259
Jan '2610
Feb '269
Mar '2620
Apr '2623
May '2621
Jun '2621
Jul '2616
Aug '2614
Sep '2621
Oct '26*21

Qualified = a new customer asking about a service the business offers. Spam, duplicates, repeat callers, paid ads, sales pitches, job seekers, wrong numbers and existing customers are removed. Source: ROM Florida call and form tracking, sorted lead by lead. Tracking began Dec 3, 2025. Apr–Jun was the strongest quarter so far (65), and Jul–Sep brought 51.

1,232 → 3,222
Google clicks (+162%)
Aug–Oct 2025 vs Aug–Oct 2026
2.7x
times shown in Google
141,367 → 384,491, same months
11
qualified leads from AI search
ChatGPT and other AI assistants, Dec 2025–Oct 2026

Google clicks per month

Aug 2025–Oct 2026 · Google Search Console

05001,0001,500
972Oct 2026Aug '25OctDecFebAprJunAugOct '26
See the numbers
MonthGoogle clicks
Aug '25388
Sep '25410
Oct '25434
Nov '25388
Dec '25452
Jan '26744
Feb '26971
Mar '261,064
Apr '261,063
May '261,074
Jun '261,231
Jul '261,096
Aug '261,254
Sep '26996
Oct '26972

Where the qualified leads came from

Dec 3, 2025–Oct 27, 2026 · 185 in total

  • Google search results17293%
  • Google Maps listing21%
  • AI search116%

The Google listing only got its own tracked number in October 2026.

Average Google position

Aug–Oct 2025 vs Aug–Oct 2026 · further right is higher on Google

Desktop
Mobile
Position 6030Page 1 (1–10)
Aug–Oct 2025Aug–Oct 2026Page 1 of Google

Source: Google Search Console. Averages across every search the site appeared for.

what we did

Our team has run FemRenew’s SEO since July 2023. Recent work includes:

  • Cut pages with no links pointing to them from 252 to 8 with new internal links (Mar 8).
  • Named Dr. Weisberg as author on all 253 articles and added credential sections to 13 condition and treatment pages (Mar 8).
  • Scheduled 59 educational articles across eight batches, each with questions and answers (Mar–Sep).
  • Rebuilt the conditions section into a directory of 11 conditions, grew 8 thin pages from 135–256 words to about 650–800, and merged near-duplicate articles with 64 redirects (Jun 30).
  • Added a 6-question homepage FAQ and a page summarizing 341 anonymized inquiries (Jun 30–Jul 1).
  • Rewrote titles and descriptions on 4 articles shown 25,257–90,662 times but clicked only 0.31%–0.83% (Sep 29).
  • Gave 52 of 64 tracked search terms a responsible target page, up from 0 (Oct 25).
  • Replied to all 29 unanswered Google reviews and published a clinic-specific privacy policy.
the results
MeasureBeforeAfterChange
Qualified search leads per quarter39 (Jan–Mar)51 (Jul–Sep)▲ +31%
Qualified leads from AI search—11Dec 2025–Oct 2026
Google clicks (Aug–Oct)1,2323,222▲ +162%
Times shown in Google (Aug–Oct)141,367384,491▲ 2.7x
Clicks without the clinic's name (13 weeks to Oct 27)1,1863,155▲ +166%
Desktop average position (Aug–Oct)38.719.2▲ 19.5 places higher

Lead results

Sources: qualified leads come from ROM Florida call and form tracking, sorted lead by lead; tracking began Dec 3, 2025, so there is no year-earlier lead count. Apr–Jun was the strongest quarter so far, with 65 qualified leads. Google Search Console for femrenew.ca for clicks, impressions and position, comparing Aug 1–Oct 31, 2026 with the same months of 2025. Clicks without the clinic's name are from ROM Florida's weekly SEO check. Mobile average position held near the top of page one (6.4 → 7.7).

What’s next: turning visibility into more inquiries. We are improving mobile speed on the main pages and tightening the pages that answer cost and consultation questions.

FemRenew website, homepage page
FemRenew website, about page
FemRenew website, blog page

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