Between Jan–Mar and Jul–Sep 2026, Alliance Construction & Renovation, a design-build remodeler in Fort Myers, Florida, went from 8 to 31 qualified search leads a quarter through ROM Florida’s SEO program, and calls from its Google listing rose from 16 to 70 over the latest 13 weeks compared with a year earlier. Google clicks grew from 145 to 836 (+477%) in Aug–Oct compared with the same months of 2025 (Google Search Console).
Alliance is a licensed remodeler with a showroom on Metro Parkway, serving Fort Myers, Cape Coral, Naples and nearby cities. When the comparison period began, the site sat at an average Google position of 49 on desktop and 38 on mobile, well past the first page, in a crowded local market. Overlapping kitchen and bathroom articles competed with each other, and the Google listing needed a tighter setup.
Results at a glance
Leads from search
| Month | Qualified leads |
|---|---|
| Jan '26 | 2 |
| Feb '26 | 2 |
| Mar '26 | 4 |
| Apr '26 | 7 |
| May '26 | 10 |
| Jun '26 | 7 |
| Jul '26 | 6 |
| Aug '26 | 7 |
| Sep '26 | 18 |
| Oct '26* | 12 |
Qualified = a new customer asking about a service the business offers. Spam, duplicates, repeat callers, paid ads, sales pitches, job seekers, wrong numbers and existing customers are removed. Source: ROM Florida call and form tracking, sorted lead by lead. Lead tracking began in December 2025.
Aug 2025–Oct 2026 · Google Search Console
| Month | Google clicks |
|---|---|
| Aug '25 | 48 |
| Sep '25 | 53 |
| Oct '25 | 44 |
| Nov '25 | 39 |
| Dec '25 | 45 |
| Jan '26 | 70 |
| Feb '26 | 64 |
| Mar '26 | 124 |
| Apr '26 | 124 |
| May '26 | 138 |
| Jun '26 | 176 |
| Jul '26 | 224 |
| Aug '26 | 287 |
| Sep '26 | 254 |
| Oct '26 | 295 |
Jan 1–Oct 27, 2026 · 75 in total
Aug–Oct 2025 vs Aug–Oct 2026 · further right is higher on Google
Source: Google Search Console. Averages across every search the site appeared for.
Since April 2025, we have rebuilt the site’s structure, cleaned up its content, and strengthened its local presence.
| Measure | Before | After | Change |
|---|---|---|---|
| Qualified search leads per quarter | 8 (Jan–Mar) | 31 (Jul–Sep) | ▲ Almost 4x |
| Calls from the Google listing | 16 | 70 | ▲ +338% |
| Google clicks | 145 | 836 | ▲ +477% |
| Non-brand Google clicks | 121 | 729 | ▲ 6 times |
| Avg. position, desktop | 49.3 | 12.6 | ▲ 36.7 places higher |
| Google reviews | 25 | 51 (5.0 stars) | ▲ +26 |
Lead results
Sources and periods: qualified search leads come from ROM Florida call and form tracking, sorted lead by lead, comparing Jan–Mar with Jul–Sep 2026; tracking began in December 2025, so there is no year-earlier lead count. Google listing calls are call-button taps on the Google Business Profile, 13 weeks to Oct 27, 2026 vs the same weeks of 2025. Google clicks and position are from Google Search Console, Aug 1–Oct 31, 2025 vs the same months of 2026. Non-brand clicks compare the 13 weeks to Oct 27, 2026 with the same weeks a year earlier. Reviews compare Feb 15 and Oct 31, 2026. The site was also redesigned in Jul–Aug 2026, which contributed to the gains.
What’s next: we are working to win more Cape Coral and Naples searches, publish more finished-project pages, and turn more calls into booked estimates with faster callbacks.
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