Plastic Furniture To Go is a family-owned, factory-direct brand selling American-made outdoor furniture: Adirondack chairs, café chairs, counter-height stools and end tables built from Marine Grade Polymer with 3/16″ stainless steel hardware.
The brand needed a store that could sell straight to customers across the contiguous U.S., show up where shoppers compare products, and start building search visibility in a category led by large national names. ROM Florida designed and launched the store in July 2026 and has run its SEO and shopping-channel program since.
What we built and launched for the brand:
A fast WooCommerce store on a native WordPress block theme, with secure Stripe checkout and all five pieces of the collection online
Product, shipping and return-policy structured data, so search engines can read prices, delivery times and returns
Product feeds approved in Google Merchant Center and Microsoft Merchant Center, plus a Pinterest catalog
Order, form and call tracking in place
A 24/7 AI phone receptionist that answers product, shipping and warranty questions from facts the manufacturer confirmed
With the store and sales channels in place, the focus is now authority and demand: city buying guides for Phoenix, Tucson, Dallas-Fort Worth, Houston, San Antonio and Austin, a steady stream of articles that answer real buyer questions, and shopping campaigns on Google and Microsoft.
Every claim on the site, from the 7-year structural warranty to free shipping to the contiguous U.S., is checked against facts the manufacturer has confirmed before it goes live.
Your website isn’t just connected to your SEO — it powers it. That’s why every SEO plan includes a fully custom, $5,000 website at no additional cost. No templates. No surprise fees. No tech stress. Just performance.
